For those who want to start their business in selling clothes, there are two promising directions. The first is trade in children’s clothing: business has high liquidity. Things often change, and parents on their children practically do not save. The second is selling sports things.
Choosing A Trading Niche And Promoting A Store
There are three formats of sports stores: universal, boutique and specialized. Universal format implies the simultaneous sale of clothing and equipment of different price groups.
What’s New In Business
The leader in the market is the network “Sportmaster”. To open an enterprise of this format in the presence of competitors is inexpedient. The chances of a payback are low, the costs of starting a business are enormous. In the sport and biz network this happens to be the perfect option now.
- A boutique is a purchase of a franchise of such famous companies as Puma, Adidas, Reebok, etc. Plus: minimum advertising costs, minus: the price of entry into the business is quite high.
- The best option for starting your business on clothes for sports will be the opening of a small specialized store. This will reduce the starting capital to 1-2 million dollars. And find your buyer. A possible direction of activity can be martial arts, extreme sports, team games or a fan audience.
- It is worth noting that the online store is almost impossible to implement as an independent site. In the business plan of trade in children’s clothing, you can count on the fact that famous brands are trusted, and the size is selected according to the table. For sports, you must always try on a purchase.
- The site should be considered only as a way to attract customers. Also, to promote the store should periodically organize the distribution of leaflets and place print ads near sports clubs and sites. The best advertising of the store is the fame of the owner and his friends among the target audience.
The Room
We turn to practical advice, how to start a business with clothes for sports. The minimum room size is 30 squares, preferably 50. You need to have a trading room, a warehouse, an office, a rest room, a food and a locker room.
You can rent a place in the shopping center (plus: many potential customers, minus: high price) or rent a detached building (plus: rent lower, minus: advertising costs increase). The hall should be equipped with shelving, mannequins, rack, cash register and anti-theft system.
The staff should consist of an accountant, two cashiers and two sellers (for shift work). If the owner is far from the sport, you should hire a consultant who will help you choose the product, give advice on promotion and prices.
Last Words
On the way to opening a successful store in the field of clothing trade, the business plan is only the first step. To go through it and the subsequent stages of developing your own business, you can either yourself, or take advantage of the experience of the Business Youth trainers. The team of professionals is able to provide support at any stage of the project development. | EnamelPins.com happy to be a sport enamel pins manufacturer for SPORT AND BIZ |
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